Services
Wide by design, not by accident.
A company's problems do not arrive sorted by discipline. These are the areas the practice covers, and they are usually engaged in combination rather than one at a time.
Business strategy
Where the business should compete and on what terms.
- Market entry and expansion planning
- Positioning and competitive analysis
- Pricing and commercial model
- Partner, agent and distributor selection
Business development
Turning a plan into signed agreements.
- Opportunity identification and qualification
- Negotiation support and deal structuring
- Channel and reseller development
- Board and advisory participation
Marketing & advertising
Being understood by the people who matter.
- Messaging and brand positioning
- Campaign planning and execution
- Advertising review, including claim substantiation
- Collateral, decks and product documentation
Copywriting
Written in native English, with the commercial stakes in mind.
- Website and landing page copy
- Sales and email sequences
- Technical and product writing
- Editing and localisation of translated material
Sales & lead generation
Pipeline that is built rather than hoped for.
- Outbound programme design
- Sales materials and objection handling
- CRM and pipeline structure
- Sales team coaching
Website development & management
Sites that stay fast, current and compliant.
- Design and build
- Migration from ageing platforms
- GDPR and cookie compliance
- Ongoing maintenance and content updates
Engagement
Most work is retained and ongoing. Shorter advisory engagements and one-off projects are considered where they fit. Legal representation is not provided under this practice; where a matter requires it, it is handled through rbj.law.